What is email marketing?
Email marketing is a great way to keep in touch with your customers and potential customers. You can also use email marketing to offer incentives to shop your store via coupons, promotions, and sales.
Swell has an integration with MailChimp if you choose to use them for your email marketing software. Just head to this article to integrate.
Collecting email addresses
You have the option to ask customers to opt into your email newsletter during checkout.
Turn this feature on or off in your checkout settings.
While this option can be disabled, however this is a passive way to collect email addresses so you can invite customers to shop with you again in the future. For legal reasons, we suggest only sending newsletters and promotional content to those who have opted into your newsletter.