What is SEO and why does it matter?

SEO (Search Engine Optimization) is the process of optimizing your content and website in order to reach a higher ranking in search engine results. The more optimized your shop is, the more free, organic traffic you’ll receive.

Improving your SEO

Here are some suggested optimizations you can make to improve your shop’s SEO:

1. SEO Friendly URLs

Choose URLs like www.swell.is/products versus www.swell.is/2020-18-01-overview-of-products

2. Page Titles

When creating your titles for each page of your Swell store, match the URL to the title. Also choose titles that are SEO friendly like "Products" versus "All Our Cool Stuff You Can Buy"

3. Keywords

Wherever there is copy (your product description for example) make sure to use keywords. What are some words or phrases your potential customers would use to search for or describe your products? Where applicable, add those keywords in your copy, mets description, page titles, URLs, and image alt text.

4. Meta Descriptions

A meta description is a snippet of text that summarizes a page's content. Search engines show the meta description of a page when the keyword or searched for phrase is included in the meta description.

Meta description example:

5. Filenames of Images

Keep your filenames short but descriptive. Try and use your target keyword or main keyword in your filename like "swell-ecommerce-features.jpg" versus "swell-ecommerce-best-platform-to-build-your-ecommerce-store-on-in-2020.jpg or "picture-1.jpg"

More Resources

Be sure to checkout Google's SEO Starter Guide for more information about SEO.

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