The customers settings page is where you can manage customer segments that are usable in other parts of your marketing and Swell store.
Create customer groups
Step 1: Click the add button
Click the “Add customer group” button.
Step 2: Name the customer group
Choose a name for the customer group and hit the save button. This group will now appear in the list of customer groups on the customer settings page.
Click the "Save" button when you are finished creating the customer group.